Brand & Graphic Design
A brand that looks right everywhere it appears.
Logo, colour, type and the rules that hold them together: brand design for the screen and the page at the same time.
Consistency is what people notice.
Few customers can describe a brand. All of them can tell when it is a mess.
A brand is every place the business shows up: the sign, the van, the website, the invoice, the social post, the uniform. When those agree with each other, the business feels established and trustworthy before anyone has read a word. When they do not, it feels improvised, however good the work is.
Brand design is the work of making them agree: a logo that works at every size, a palette that reads the same on screen and in print, type that is legible on a phone and on a menu, and a short set of rules so the next person keeps it that way. Then it is applied, consistently, to the things you actually use.
What you get.
A working identity, not a mood board.
- Brand reviewWhere you are, who you compete with, who you want to reach and what the current materials say about you.
- Logo designA primary mark and the variations a real business needs: horizontal, stacked, icon, single colour, reversed.
- Colour and typeA palette with screen and print values, checked for contrast, and typefaces chosen for legibility and licensing.
- Brand guidelinesA short, usable document: how to use the logo, the colours, the type, and what not to do.
- Files for everythingVector and raster formats, favicon and app icons, social profile sizes, print-ready artwork.
- Applied designBusiness cards, signage, menus, brochures, vehicle graphics and templates, as the business needs them.
- Social and presentation templatesEditable templates so day-to-day posts and documents stay on brand without a designer.
- Website alignmentThe brand prepared for the web, or the website designed alongside it as one project.
- OwnershipEverything is yours, with the source files, once the work is complete.
How it works.
Understand the business first.
A logo is a decision about what the business stands for, so we start there: who you serve, what you want to be known for and how you differ from the people down the road. The design follows from those answers, which is why it ends up feeling like you.
- Brand review of current materials
- Positioning in plain language
- References agreed before designing
Design the system, not just the mark.
The logo comes with the colours, type and spacing rules that make it work on a van and in a browser tab. Everything is tested at the sizes and in the places it will really be used before it is signed off.
- Concepts presented in context, not on a blank page
- Refinement rounds built in
- Guidelines written as the design settles
Apply it to the things you use.
A brand only exists once it is on something. The website, the signage, the cards, the templates for social posts and proposals. Applied design is where the consistency actually happens, and it is included in the plan from the start.
- Print-ready artwork to your printer’s specification
- Web-ready assets sized for every use
- Templates your team can edit
Graphic design, on demand.
Once the brand exists, keeping it consistent is an ongoing job.
Most businesses need design a few times a year: a new menu, a show stand, an advert, a seasonal campaign, a sign for the new premises. Having the person who designed the brand do those pieces keeps them consistent and saves explaining it all again.
Graphic design work is quoted per piece or handled within a care plan alongside website changes. Either way, the artwork arrives print-ready and on brand.
Ask about a piece of designBrand work in practice.
Plymouth College arrived with an established brand and the job was to do it justice online; Quote & Cut needed a brand built from nothing alongside the product. Choosing a designer covers how to judge this kind of work.
Often paired with.
Web Design
Bespoke, responsive websites designed around your customers and what you want them to do.
Learn more about web designWebsite Redesign
Keep what works, fix what doesn’t, and relaunch a site that is faster and easier to find.
Learn more about website redesignEcommerce Websites
Online shops built to be found, trusted and bought from.
Learn more about ecommerce websitesAds Management
Google Ads campaigns and landing pages planned around enquiries, not clicks.
Learn more about ads managementCopywriting
Clear website copy that answers the questions your customers are already asking.
Learn more about copywritingWebsite Care
Updates, backups, monitoring and small changes, so the site keeps performing.
Learn more about website careBrand questions, answered.
Sometimes a logo is all that is needed; more often the logo is fine and the problem is everything around it: inconsistent colours, three different fonts, materials that do not match the website. A brand review at the start tells us which, and the work is scoped to that rather than to a package.
Logo files in every format you will need (vector, PNG, favicon, social sizes), a colour palette with values for screen and print, typefaces with licensing explained, and a short guidelines document so anyone who makes something for the business can keep it consistent.
Yes. Business cards, signage, menus, brochures, vehicle graphics and exhibition stands, designed to print specifications and supplied print-ready. Social media templates and presentation templates are common too.
That is the point of designing them together. Colours are checked for contrast on screen, typefaces are chosen to load fast and read well, and the logo is prepared for the sizes a website actually uses, down to the browser tab. If I am building the website too, the brand and the site are designed as one thing.
A logo and identity typically takes a few weeks including rounds of feedback; print and campaign work depends on the pieces involved. We agree the stages and timing before starting.
You do. Once the brand design work is paid for, the logo and artwork are yours outright, with the source files to prove it.
Let’s talk about your brand.
Tell me what you have now and what feels wrong about it. A photo of the current logo or sign is a perfectly good start.
- 1You send a few lines.What the business does and what the website needs to do.
- 2I reply, personally.Usually the same day, with questions and a time for a call.
- 3You get a written proposal.Scope, stages and price for exactly that. No obligation, no hard sell.
Monday to Sunday, 9am to 9pm. You talk to me, not an account manager.