Stoaked
Made-to-order steel and oak furniture
Bespoke tables, frames and furniture for homes and trade customers, with configurable products, trade accounts and a commercial fabrication service alongside the shop.
stoaked.co.ukWooCommerce Shops
A shop you own, with no ceiling.
As a WooCommerce developer I turn WordPress into an online store that can sell anything, any way you need to: simple products or complex variations, trade pricing, subscriptions, made-to-order. Built lean, it is fast, secure and entirely yours.
Why WooCommerce.
The most capable shop platform there is, on software you own.
- Sell anythingPhysical, digital, variable, bundled, made-to-order, subscriptions, bookings with stock. If it can be sold online, WooCommerce can sell it.
- Content and commerce togetherGuides, blog, services and shop on one site, so the content that brings people in sits next to the products they buy.
- Your software, your hostingOpen-source on hosting in your name. No monthly platform fee, no transaction fee, nobody who can change the terms.
- Any payment gatewayStripe, PayPal and dozens more, with wallet payments, without being pushed to one provider.
- Trade and B2BTrade accounts, customer-specific pricing, quotes and account ordering are all well-trodden paths.
- Grows with youTwenty products or two thousand, one shop or a trade portal: the same platform, no rebuild.
What you get.
A finished shop, tested with real orders, in your own accounts.
- Shop strategyProducts, categories, pricing, delivery and the typical order worked through before design.
- Custom designA theme designed for your products and your customers, not adapted from a marketplace template.
- Product pages that sellClear photography, variations that make sense, the answers buyers need, and a basket button that is never far away.
- Checkout that convertsShort, clear, guest checkout, wallet payments, trust signals where doubts appear.
- Payments, shipping and taxGateways, shipping rules, click-and-collect and UK VAT configured and tested end to end.
- Speed from the startLean theme, minimal plugins, images handled properly. Core Web Vitals passed before launch.
- Shop SEOProduct and category structure, titles, product structured data for rich results, sitemaps and redirects.
- MigrationProducts, customers and orders moved from your old platform, with every address redirected.
- Training and careA walkthrough of running the shop, and a care plan if you want it looked after.
Shops I’ve built on WooCommerce.
Three live stores, three different kinds of business.
Anti Snap Lock
Security hardware retailer
A specialist store for high-security anti-snap cylinders, smart locks and key safes, where clear product information and a fast checkout do the selling.
antisnaplock.comSimon Akeroyd
Author shop and experience bookings
Signed books, gift cards and gardening experience days for a bestselling garden writer, where the shop sits alongside his writing and events.
simonakeroyd.comHow I build a WooCommerce shop.
Structure the catalogue first.
How products are grouped, named and filtered decides whether customers find what they want and whether Google understands the shop. Categories, attributes and variations are planned before any design, along with the searches each category should rank for.
- Category and attribute plan
- Keyword map for categories and key products
- Delivery, stock and pricing rules agreed
Design for the buying decision.
Product pages answer the questions that stop people buying, the basket and checkout are as short as the law allows, and the whole thing is designed for a thumb on a phone. Trust is built in where doubts appear: delivery, returns, reviews, security.
- Product pages with the answers up front
- Guest checkout and wallet payments
- Mobile-first, because that is where shops are browsed
Build it lean, keep it fast.
A custom theme, only the plugins the shop needs and images handled properly. A WooCommerce shop built this way scores like a hand-coded site, and a WooCommerce developer on a care plan keeps it that way as products and plugins change.
- Custom theme, no page builder
- Performance budget on every template
- Care plan for updates, backups and monitoring
WooCommerce in practice.
For a WooCommerce store that needed far more than a basket, see the Quote & Cut quoting plugin. Speed is where most shops lose sales, and this plain-English guide to Core Web Vitals explains what to measure.
Often paired with.
Ecommerce Websites
Online shops built to be found, trusted and bought from.
Learn more about ecommerce websitesAds Management
Google Ads campaigns and landing pages planned around enquiries, not clicks.
Learn more about ads managementCopywriting
Clear website copy that answers the questions your customers are already asking.
Learn more about copywritingWebsite Care
Updates, backups, monitoring and small changes, so the site keeps performing.
Learn more about website careWooCommerce questions, answered.
The shop plugin for WordPress, and the most widely used ecommerce platform in the world. It turns a WordPress site into a store with products, a basket, checkout, payments and order management, with everything living on your own hosting and under your control.
Yes, provided it is built lean. A small catalogue on a custom theme with a handful of well-chosen plugins is fast, cheap to run and easy to manage. Where it earns its keep is in the room to grow: the same shop can take on hundreds of products, trade pricing or subscriptions later without starting again.
Because they were assembled from a heavy theme, a page builder and dozens of plugins. WooCommerce itself is fine. Built with a custom theme, only the plugins the shop needs and images handled properly, a WooCommerce store passes Core Web Vitals comfortably, and that is how I build them.
Card payments through Stripe, PayPal or your preferred gateway, with Apple Pay and Google Pay where available. Shipping rules by weight, destination or order value, click-and-collect if you need it, and UK VAT handled correctly. All of it configured and tested with real orders before launch.
Yes. Products, categories, customers and order history can be migrated from Shopify, Magento and most other platforms, and every old product address is redirected so the shop keeps its rankings. The move is planned so trading does not stop.
Yes. WordPress, WooCommerce and the plugins all update, and some of those are security fixes. A care plan applies them tested, keeps backups and watches the shop, which is the difference between a store that is an asset and one that is a worry. It is also why a WooCommerce developer who stays involved after launch is worth having.
Let’s build your shop on WooCommerce.
Tell me what you sell, roughly how many products, and whether you have a shop already. I’ll suggest the approach and what it is likely to involve.
- 1You send a few lines.What the business does and what the website needs to do.
- 2I reply, personally.Usually the same day, with questions and a time for a call.
- 3You get a written proposal.Scope, stages and price for exactly that. No obligation, no hard sell.
Monday to Sunday, 9am to 9pm. You talk to me, not an account manager.