SEO
Search engine optimisation that brings the right people to your door.
Based in Dartmouth, I provide SEO services Devon businesses can measure in enquiries rather than rankings: technical health, local visibility and content that answers what people are actually searching for.
Three kinds of SEO. All three matter.
Most agencies sell one. A business in South Devon usually needs a measure of each.
Technical SEO: a site Google can trust.
Slow pages, broken links, duplicate content, missing structured data, a sitemap nobody updated. Technical problems put a ceiling on everything else, so they come first. The fixes are unglamorous and they are often the fastest win.
- Audit of speed, crawling, indexing and errors
- Core Web Vitals brought into the green
- Structured data so Google understands the pages
Local SEO: the map, the reviews, the area.
When someone in Totnes searches for a plumber, Google shows the map first, which is why local work is central to the SEO services Devon tradespeople ask me for. Local SEO is the work that gets you into that map and keeps you there: a complete Google Business Profile, consistent details everywhere, reviews, and pages that make your area unmistakable.
- Google Business Profile set up and optimised
- Citations made consistent across directories
- Area pages written for the towns you serve
Content SEO: pages worth ranking.
Google ranks pages that answer the question better than the alternatives. So content SEO is mostly writing well about one thing at a time: a clear topic per page, the words people actually use, the questions they ask next, and links between pages that make sense.
- Keyword map: one topic per page, no overlap
- On-page optimisation of titles, headings and copy
- Supporting guides that earn visits and links
What you get.
Clear work, reported plainly, every month.
- An audit you can readWhat is wrong, what it costs you, what to fix first. In plain English, not a 90-page export.
- Keyword and page planThe searches worth winning, mapped to pages, with gaps that need new content identified.
- Technical fixesSpeed, indexing, redirects, structured data and mobile issues, fixed on your platform.
- Local presenceGoogle Business Profile, reviews strategy and consistent business details across the web.
- On-page optimisationTitles, descriptions, headings, internal links and copy edits across the site.
- ContentNew pages and guides written to rank and to be useful, in your voice.
- MeasurementSearch Console and analytics set up properly, with rankings, traffic and enquiries tracked.
- Monthly reportingWhat changed, what it did, what is next. One page, no jargon.
- Honest adviceIncluding when a target is not worth the money, or when the website itself is the problem.
Based in Dartmouth. Ranking across South Devon.
Local search is where most small businesses win or lose.
The map results change by the street. A search for “café” in Dartmouth, Kingsbridge and Brixham returns three different sets of businesses, and the ones that appear have usually done a few simple things right: complete profiles, recent reviews, consistent details and pages that name the places they serve.
I do local SEO for businesses across the South Hams and Torbay, and for the towns I serve myself, which is why this site has a page for each of them. Local visibility is the fastest-paying SEO there is, and it is where I start for most clients.
Areas I coverStart with a free speed test.
Google’s own PageSpeed test, run here. Speed is part of SEO, and this shows where you stand.
What is slowing it down
SEO in practice.
Compare Van Insurance ranks against household names because the content was planned around search from the start; a hog roast caterer in Wisbech now shows up across the Fens for the same reason. Both follow the thinking in why SEO and web design belong together.
Often paired with.
Web Design
Bespoke, responsive websites designed around your customers and what you want them to do.
Learn more about web designWebsite Redesign
Keep what works, fix what doesn’t, and relaunch a site that is faster and easier to find.
Learn more about website redesignEcommerce Websites
Online shops built to be found, trusted and bought from.
Learn more about ecommerce websitesAds Management
Google Ads campaigns and landing pages planned around enquiries, not clicks.
Learn more about ads managementCopywriting
Clear website copy that answers the questions your customers are already asking.
Learn more about copywritingWebsite Care
Updates, backups, monitoring and small changes, so the site keeps performing.
Learn more about website careSEO questions, answered.
Technical fixes and better page structure can show within weeks. Competitive local terms usually take a few months of steady work to move. I set expectations honestly at the start, report what is changing each month, and will tell you if a target is not realistic for your budget.
No, and I would be wary of anyone who does. Nobody controls Google. What I can promise is work that follows how search engines actually rank pages: useful content on one clear topic per page, a fast and healthy site, and a strong local presence.
Local SEO is the work that gets a business into the map results and the “near me” searches for its area: an optimised Google Business Profile, consistent business details, reviews, and pages that make the location clear. If your customers come from Dartmouth, Torbay or the South Hams, it is usually the fastest-paying part of SEO.
Yes. An audit comes first so we know what the site is working with. Most technical and on-page improvements can be made on any platform; where the platform itself is the problem, I will say so.
Both exist. A one-off audit and fix is right when the foundations are the problem. Ongoing SEO suits businesses that want to keep gaining ground against competitors, with content, local work and monitoring each month. There is no long contract; it continues while it is earning its keep.
I earn them rather than buy them. Useful content, local partnerships, directories that matter and press where it is relevant. Paid or spammy links are a risk to the business and have no place in my SEO services, Devon or anywhere else.
Ask for an SEO review.
Send your web address and the searches you would like to win. I’ll reply with what I see and what I would do first.
- 1You send a few lines.What the business does and what the website needs to do.
- 2I reply, personally.Usually the same day, with questions and a time for a call.
- 3You get a written proposal.Scope, stages and price for exactly that. No obligation, no hard sell.
Monday to Sunday, 9am to 9pm. You talk to me, not an account manager.